Apple Pie in the Sky Hopes


This has been a weird weird year. But as promised back in my early emails of the year (ah how naive we all were) – this is proving to be one of the best years YET for Lead! Things are moving quickly and upwards in ways nobody could have anticipated back in grim April! Our state (especially our area) saw unprecedented numbers of people that had never been to South Dakota, let alone Lead.

People are falling over themselves to purchase businesses and property in our great town. I received this email several weeks ago, “We fell head over heels in love. There is something truly special about your area and we have been exploring relocating to Lead.” This couple has since purchased a business in town and plans to relocate here as soon as possible. Houses are on the market for days before they’re snapped up!

Big business is moving to town, Main Street is on the up and up and everywhere people are furiously preparing to meet the new decade.

“Sierra is always so overly optimistic” you say, but this is more than me being optimistic, this is real and it’s really happening all around! Big things are coming!


______ Here’s what happening this week in town_____

Thursday, 11/12 –

3pm – Jailhouse Taps has added a new weekly event: Beer Bingo! It’s just $1 to play and the winner gets the pot!

6pm – Virtual Deep Talks with SURF – more info and registration here:


Friday – Sunday, 11/13 – 11/15

This weekend is Fall in Love with Lead weekend – yes…. We’re a bit past actual fall but we still wanted to invite everyone to come spend the weekend with us!

Especially because it’s the GOLD CAMP PLAYERS last show, directed by Thomas Golden – “On Golden Pond” The show will be this weekend as well as next weekend – 7pm on Friday and Saturday nights with a 2pm matinee on Sundays. If you  haven’t ever gotten to see a Gold Camp Players show I hope you don’t miss your last chance (hopefully it’s not super permanent!) because we’re pretty phenomenal if I do say so myself!


Saturday, 11/14 –

9am-noon – Terry Peak is going to have their annual job fair! Hiring in almost all departments including, Snowmaking & Grooming, Lift Operations & Maintenance, Ski Patrol and Ski & Snowboard Instructors, Rental Technicians, Food & Beverage Staff and Ticket Sales. Bring your resume and get yourself a gig!

Deadwood’s Big Whiskey Festival is on – see more details here: We know it’s difficult to hold events this year but we applaud our sister town for their tenacity! Thanks for always entertaining!


Wednesday, 11/18 –

2pm – The Chamber will have their public planning meeting. Want to help us plan for Winterfest? Here is your chance to get your voice heard and be involved in our second biggest event of the year! Can’t make it to this meeting? We’re more than happy to email you over our agenda and get your ideas via phone, email or carrier pigeon! We want to work with you to make this a success and a help for your business and organization!

6pm – Jailhouse Taps weekly Trivia Night! Don’t miss a fun mid week event!

SAVE THE DATE: November Mixer will be at Recreational Springs Resort next Thursday, 11/19! Come meet the new owners and our newest addition to our team!


_____ News & Notes ______

A big thanks and welcome to Nicki Ryan at Energetic Rising for joining the Chamber! She has the crystal store on main street. We look forward to more and more cool stuff moving into Main Street and we’re so excited by the businesses and people who have already made a significant effort and investment to start their business!

United Way of the Black Hills is having their campaign and donation collection time next week. Our offices are a drop location. See their website for all the details:

The Hearst Library might still be closed but the librarians are hard at work trying to still provide resources and fun times to you. If you’d like to see Sarah read a kids story you can email her directly for the link. [email protected] They continue to have their curbside pick up each Thursday from 10am-2pm.

We’ve put together our Annual Sponsorship packets for 2021! We’ll be looking forward to meeting up with our 2020 sponsors and we’re always looking for more businesses to help us make Lead even better!

Thanks as always for reading! I love to hear from you so if you have comments, ideas, questions or are interested in moving to Lead reply right here – I read and reply to every response!


With Love from Lead,


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